Profile a Retail market Assessment Activities.docx

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This information outlines the assessment tasks and learning sequences for the Profile a retail market unit SIRXMPR001A

Listed below are the performance criterias 1-4

PC1 -Review the image of the store

1.Analyse the components of the store image.

2.Access and analyse relevant store documentation in relation to store image.

3.Promote the store image in an appropriate manner

Target Market and image.ppt

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Store Image Information please watch this powerpoint to access information on target market and store image

You are required to develop a store image document for "YOUR STORE"

Read the Brief history of marketing sheets to assist you to analyse the image of your retail store

A brief history of marketing.docx

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Complete the learning activity, answer the questions about "Your store"
http://www.americangirl.com/stores/location_ny.php
This is a link to the doll shop American girl check out the images

Analysing the Image of a retail store.doc

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Divine Diva.pptx
This is a sample to help inspire you if you choose the power point assessment task option

PC3 -Profile the stores customers

1.Access and analyse information about the customer.

2.Generate ideas to develop methods for attracting customers.

3.Select and develop a suitable idea in collaboration with others in the organisation.

4.Present and discuss the idea with relevant personnel.

5.Evaluate the idea to ensure that it meets the requirements for the target customers.

Watch this clip -Follow this link to find out about finding Profitable customer
http://www.candogo.com/search/insight?i=3729
Identifying your target.docx
Demographic information sheet please read

Diva Demographic Profile.docx sample of a completed profile

Extra reading materials for this task and to assist you in learning about Demographics

Engels law.doc Target Market.doc
generation-y monash.pdf interesting reading for those under 25????

trends.pptx

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Please watch the powerpoint presentation on trends

Watch These clips to further your knowledge in the area of customer profiling and trends

http://www.faithpopcorn.com/

http://www.kingstonbusiness.com.au/Content/Pub/ContentDetail.asp?lngContentID=463

This link will provide you with valuable informtion about shopping centre demographic profiles

http://youtu.be/RHPLVHgTGd0

This youtube clip will discuss some identified trends that will influence our lifestyles in 2012

PC2 Research market demands for the store

1.Select an appropriate area for research of market demands.

2.Use appropriate market research techniques according to store policy.

3.Plan market research according to store policy and procedures.

4.Collect, analyse and present data in an appropriate manner.

Implement methods to attract customers to store.
CHOCOLATE QUESTIONNAIRE.doc

Particpate in the questionaire involving chocolate consumption email to your trainer

Read these two information sheets!

Marketing research consists of all the activities that enable an organisation.doc
Research market demands for the store.docx


http://www.surveymonkey.com/Default.aspx Please Join to experience this tool.

Design your own questionaire survey so you can collect feedback from the expo

Divine Diva Expo Visitor feedback.docx

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This is a sample to give you some ideas regarding the assessment task

PC4 -Implement methods to attract customers to the store

Here is a range of common promotional strategies used by retail stores.docx

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this is an information sheet for you to read

promotion worksheet.doc

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Complete this activity in a small group

Create a Voki that may be used to welcome customers to your web page

http://voki.com/

this link will direct you to the voki site -create an account so that you can make an avatar for your business website.